CBS used to have a policy against airing advertisements that advocated for a certain political viewpoint, but they said they've changed that stance recently.
And if I'm right about that, it means that CBS is the one interjecting political advocacy into the issue, not the company doing the advertising. Air Tebow's Focus on the Family ad, let him and his mother make their pro-life statement, but at the end of it, have Tebow's mom say, "So please, give birth to your child, so he can grow up to be a man ...They attempt to run the following relatively benign little ad, and CBS says no. If it's an issue of taste, I don't see where this crosses any lines.You don't see any mouth-to-mouth contact, and it's not like anyone's running their fingers through anyone else's chest hair. Here's what CBS says, via The Hollywood Reporter: The network shot down the commercial Friday in a letter to the site -- Man -- saying the "creative is not within the Network's Broadcast Standards for Super Bowl Sunday."Also the network said its sales department had difficulty verifying the credit of the site to guarantee payment of the estimated .5 million cost to air the ad. By saying that the creative aspect of the ad isn't up to par -- and I can't say I'd wholly disagree with that assessment; it's a pretty cheap-looking ad -- they halfway cover themselves from accusations of anti-gay discrimination. Perhaps I'm wrong, but I believe that if it was an equally cheap-looking ad from a straight dating website, there wouldn't be an issue.The controversy around Super Bowl commercials is not limited to Tim Tebow.A website called Man Crunch.com, which is a dating site for gay men, wants to buy a spot for its new ad during Super Bowl XLIV on CBS.